Weight loss boom is spurring sales of protein, meal replacement products, Vitamin Shoppe CEO says

Health, Fitness & Food

The excess weight decline increase is pushing individuals to devote extra on protein nutritional supplement products and solutions, in accordance to new information from The Vitamin Shoppe’s 2024 Health & Wellness Trend Report.

The report is an yearly research of two,000 People that presents perception into major customer tendencies in the dietary dietary supplements marketplace. As extra People get excess weight decline therapies this sort of as GLP-one medications, they also are searching for means to switch essential nutrition like protein, as the drugs are related with muscle mass decline and other aspect results.

“It really is a time of significant evolution,” reported The Vitamin Shoppe CEO Lee Wright in the firm’s yearly report.

“Improvements this sort of as GLP-one drugs [are] driving enhanced notice on the significance of balanced nourishment though social media carries on to build surges of curiosity in a broad variety of health and fitness and wellness dietary supplements and products and solutions,” Wright included.

Wright explained to CNBC’s “Squawk on the Avenue” on Tuesday early morning that the progress in excess weight decline products and solutions is a welcome catalyst just after individuals pulled back again on vitamin and nutritional supplement shelling out pursuing the pandemic.

The Vitamin Shoppe emblem.&#xA0
John Greim | LightRocket | Getty Pictures

The firm has been leaning extra into protein dietary supplements, multivitamins, fiber and probiotics via its “GLP-one Dietary Aid” method. The Vitamin Shoppe claimed a 10% gross sales bump in prepared-to-consume protein drinks in 2023 as opposed to the prior calendar year.

In the meantime, gross sales of food alternative products and solutions and unflavored protein powder for the initially 4 months of 2024 rose 13% and 12%, respectively.

“We are operating with a council of health professionals and nutritionists to make guaranteed we deliver individuals with a holistic technique to their excess weight decline journey,” Wright reported. “You will not want to just get rid of excess weight, you want to get rid of excess fat. You want to make guaranteed you are performing exercises and acquiring protein as very well.”

Wright expects the shopper foundation for excess weight decline products and solutions to triple as extra People try out to get rid of excess weight.

In early May perhaps, The Vitamin Shoppe also introduced its possess telehealth service, “Entire Overall health Rx,” which features entry to branded and compounded GLP-one excess weight decline medications. Final 7 days, the firm included more branded excess weight decline solutions Zepbound and Wegovy, alongside with diabetic issues therapies Ozempic, Mounjaro and Rybelsus, which experienced by now been obtainable.

This was the initially calendar year GLP-1s appeared in the firm’s craze report.

When questioned which procedures they would significantly think about to handle or get rid of excess weight, 52% of respondents reported they would boost workout and action, though 26% reported they would prioritize diet plan applications. Meantime, 17% reported they would significantly think about utilizing GLP-one drugs.

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